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Tag Archives for " media relations "

Ad Equivalency: How the Press Can Work Just Like Paid Advertising for Businesses and Non-Profits

One of my passion projects is working on the marketing and public relations needs of Team Rubicon, the veteran-led disaster response organization. I manage this department for the Northwest United States, from Alaska to the Dakotas.  In particular, I focus on using the media to spread Team Rubicon’s message, to recruit volunteers, and encourage donations.  […]

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