Effective digital marketing for attorneys is made more difficult by the need to comply with local Rules of Professional Conduct. This series explores those rules and offers help to attorneys who want to market their practice online.
This is a copy of a presentation I am giving for marketing students at Northwest University in Kirkland, WA, on October 23, 2018. Thanks go to Professor Sarah Nelson, and to the students for their time. Anything you say can be used against you – Created with Haiku Deck, presentation software that inspires
Television, the Internet, and other forms of electronic communication are now among the most powerful media for getting information to the public, particularly persons of low and moderate income; prohibiting television, Internet, and other forms of electronic advertising, therefore, would impede the flow of information about legal services to many sectors of the public. RPC […]
Recently, I’ve been writing about the changes in privacy laws that affect businesses as a result of the European Union enacting the GDPR. The date the law came into force was May 25, 2018, so businesses that haven’t updated their privacy policies are late. I’ve updated my privacy and content policies. You should too.
On May 25, 2018, the European Union will begin enforcement of the General Data Privacy Regulations (GDPR). The GDPR represents an expansive approach to protecting the privacy rights of European citizens, and has the potential impact businesses across the globe, not just in the European Union. The business community needs to understand the GDPR, […]
Recently, the Federal Trade Commission (FTC) enacted its first enforcement action against businesses using influencer marketing in ways that violate its regulations against deceptive business practices. (The first crackdown occurred in April 2017, when the FTC sent “reminder letters” to influencers and businesses.) Companies realize that, while influencer marketing is an incredibly effective method of […]
When I work with small to mid-sized businesses, I typically begin with helping them claim their businesses on various platforms. (Which platforms? That would be industry-specific, particularly depending on whether these businesses are B2B or B2C enterprises. In general, though, I am talking about Facebook, Instagram, Twitter, Google and Google Local, LinkedIn, and Yelp although […]