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Tag Archives for " law "

Presentation for Northwest University

This is a copy of a presentation I am giving for marketing students at Northwest University in Kirkland, WA, on October 23, 2018.  Thanks go to  Professor Sarah Nelson, and to the students for their time. Anything you say can be used against you – Created with Haiku Deck, presentation software that inspires

Digital Marketing for Washington Attorneys

Television, the Internet, and other forms of electronic communication are now among the most powerful media for getting information to the public, particularly persons of low and moderate income; prohibiting television, Internet, and other forms of electronic advertising, therefore, would impede the flow of information about legal services to many sectors of the public. RPC […]

If you haven’t acted yet, you’re late.

Recently, I’ve been writing about the changes in privacy laws that affect businesses as a result of the European Union enacting the GDPR.  The date the law came into force was May 25, 2018, so businesses that haven’t updated their privacy policies are late.  I’ve updated my privacy and content policies.  You should too.

How to comply with FTC regulations regarding influencer marketing

Recently, the Federal Trade Commission (FTC) enacted its first enforcement action against businesses using influencer marketing in ways that violate its regulations against deceptive business practices. (The first crackdown occurred in April 2017, when the FTC sent “reminder letters” to influencers and businesses.) Companies realize that, while influencer marketing is an incredibly effective method of […]

Why I don’t recommend advertising on Yelp

When I work with small to mid-sized businesses, I typically begin with helping them claim their businesses on various platforms. (Which platforms? That would be industry-specific, particularly depending on whether these businesses are B2B or B2C enterprises. In general, though, I am talking about Facebook, Instagram, Twitter, Google and Google Local, LinkedIn, and Yelp although […]