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Category Archives for "Marketing"

Presentation for Northwest University

This is a copy of a presentation I am giving for marketing students at Northwest University in Kirkland, WA, on October 23, 2018.  Thanks go to  Professor Sarah Nelson, and to the students for their time. Anything you say can be used against you – Created with Haiku Deck, presentation software that inspires

Be the Authority

Psychology has recognized that when the same information is presented by someone with a position of authority and by someone without a position of authority, the information is more likely to be believed when presented by someone in a position of authority.  For example, Stanley Milgram, in his landmark study of obedience, was able to […]

Ad Equivalency: How the Press Can Work Just Like Paid Advertising for Businesses and Non-Profits

One of my passion projects is working on the marketing and public relations needs of Team Rubicon, the veteran-led disaster response organization. I manage this department for the Northwest United States, from Alaska to the Dakotas.  In particular, I focus on using the media to spread Team Rubicon’s message, to recruit volunteers, and encourage donations.  […]

To Hell With The Slow Season

Summer is – supposedly – the slow season for businesses. “Everyone’s on vacation,” newspapers tell us. This is nonsense. While customer behavior may change, regardless of whether your business is a B2B or B2C enterprise, your business’ operational tempo shouldn’t change. Slow times are great opportunities to reflect on strategy, review social media analytics for […]

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