Illinois Attorney’s Guide to Ethical Marketing
This guide to ethical marketing for attorneys in Illinois is part of a larger series examining attorney marketing in the United States.
Recent Podcast Appearance: Why Small Businesses Need Content Marketing
Recently, I had the pleasure of being a guest on a podcast that is essential for Puget Sound businesses, The Disruptors. Run by Bill Lee of the Keeba Agency and Candace Thompson of Wild Child Group, The Disruptors provides guidance to Puget Sound businesses on marketing, sales, and business management that can help them grow […]
Attorney’s Guide to Ethical Marketing in Idaho
This post on ethical marketing for attorneys in Idaho is part of the Attorney’s Guide to Ethical Marketing, a series of posts (and eventually an eBook) that provides attorneys with a summary of key ethical rules for marketing across all fifty states, and the US territories.
Attorney’s Guide to Ethical Marketing in Hawaii
This guide to ethical marketing for attorneys in Hawaii is part of a larger series examining attorney marketing in the United States.
Attorney’s Guide to Ethical Marketing: Alabama
This post is part of the Attorney’s Guide to Ethical Marketing, a series of posts (and eventually an eBook) that provides attorneys with a summary of key ethical rules for marketing across all fifty states, and the US territories.
My New Series: An Attorney’s Guide to Ethical Marketing Across the United States
Effective digital marketing for attorneys is made more difficult by the need to comply with local Rules of Professional Conduct. This series explores those rules and offers help to attorneys who want to market their practice online.
Presentation for Northwest University
This is a copy of a presentation I am giving for marketing students at Northwest University in Kirkland, WA, on October 23, 2018. Thanks go to Professor Sarah Nelson, and to the students for their time. Anything you say can be used against you – Created with Haiku Deck, presentation software that inspires
Be the Authority
Psychology has recognized that when the same information is presented by someone with a position of authority and by someone without a position of authority, the information is more likely to be believed when presented by someone in a position of authority. For example, Stanley Milgram, in his landmark study of obedience, was able to […]
Ad Equivalency: How the Press Can Work Just Like Paid Advertising for Businesses and Non-Profits
One of my passion projects is working on the marketing and public relations needs of Team Rubicon, the veteran-led disaster response organization. I manage this department for the Northwest United States, from Alaska to the Dakotas. In particular, I focus on using the media to spread Team Rubicon’s message, to recruit volunteers, and encourage donations. […]
To Hell With The Slow Season
Summer is – supposedly – the slow season for businesses. “Everyone’s on vacation,” newspapers tell us. This is nonsense. While customer behavior may change, regardless of whether your business is a B2B or B2C enterprise, your business’ operational tempo shouldn’t change. Slow times are great opportunities to reflect on strategy, review social media analytics for […]