Attorney’s Guide to Ethical Marketing: Alaska


This post is part of the Attorney’s Guide to Ethical Marketing, a series of posts (and eventually an eBook) that provides attorneys with a summary of key ethical rules for marketing across all fifty states, and the US territories.  If you want to be notified when your jurisdiction is covered, subscribe to The Dead Drop, my monthly newsletter covering updates from this site and beyond on marketing, law, and the psychology of persuasion.

• Relevant Citations: Alaska Rules of Court, Rules of Professional Conduct, RPC 7.1-7.5

• Limitations on Direct Contact with Prospective Clients (Y/N): Yes

• Permitted Forms of Marketing

• Traditional Media (Y/N): Yes

• Inbound Marketing (Y/N): Yes

• Social Media Marketing (Y/N): Yes

• Email Marketing (Y/N): Yes

• PPC Advertising (Y/N): Yes

• Mandatory Language (Y/N): Yes

• Opt-Out Requirement (Y/N): Yes

• Retention and Record Keeping Requirement (Y/N): No

• Non-Surname Branding (Y/N): Yes

• Date of Last Revision: 2017


Alaska is much more straightforward about attorney marketing than other states. This reflects, perhaps, a willingness to adopt the Model Rules of Professional Conduct more closely or perhaps a more practical approach to providing legal services to people in a vast region.

Under the Alaska RPC, all advertising material should be marked “advertising material” on the outside of the physical document and at the beginning and end of any recorded or electronic communication, with certain limited exceptions (i.e., advertising to family or to other lawyers).