Good Marketing is about Storytelling
Your product – whether it be an actual physical thing or a service you offer – is your labor of love. You have spent years striving to make it better than the competitors’. Shouldn’t your customers get the sort of compelling storytelling that will convince them it’s the right product for them?
Persuasion comes from understanding human psychology. It comes from those classic stories we tell – our mythologies – not from an MBA program. I learned persuasion from my nearly 20 years of experience as an intelligence agent in the military, an investigator and as crisis negotiator. I have spent countless hours persuading terrorists and criminals to give the information needed for their prosecution. I can give your content the persuasive advantage that you need to reach your customers. Your product deserves nothing less.